WORLD MARKET
World Market is a collection of cultures in one store.
In that way, isn’t it the most American store there is?
In a time full of political turmoil, World Market encourages to do one thing: Go Make America.
Roles:
Concept, Art Direction, Design
World Market
“Propoganda” In-Store Poster
Posters are placed near exits of World Market, as a sendoff to customers as they leave.
OOH / “The Most American Day”
The Most American Day took place on July 4th.
World Market invited food trucks of all different cultures to congregate in one open space
Attendees enjoyed dinner in banquet-style seating so that people can not only taste international cuisines, but break bread together.
An invitation to The Most American Day is sent out via direct mailer.
Each mailer features someone in history who used their cultural background to “make America.”
Passport
The event entry fee gave attendees five plates of their choice from any of the food trucks.
To document their allotted plates, attendees were given a passport booklet upon entry and could get their passport stamped at any food truck.
Manifesto/In-Store Poster
Social
We chose interior designers of international descent to design a space using World Market products and furniture.
World Market’s Instagram featured these designers and their respective spaces.
With Randall Wunder-Smith (CW)
