Cazadores is a no-BS, 100 year old, 100% blue weber agave tequila from the highlands of Los Altos. With their 100-year anniversary coming up, they came to us for a platform — and a brand identity refresh.
Inspired by the vibrant, spirited visual style found on the streets of Los Altos de Jalisco, we worked with a Mexico-based linocut illustrator, then layered those illustrations with bespoke patterns, typography, textures, and iconography, and set it all to the tune of a lively, true-to-Mexico color palette, to create a delightfully layered and lighthearted visual language.

Roles: Art Direction, Design