IMVEXXY: LONG MAY SHE REIGN
Imvexxy: Long May She Reign
The best way to tackle a medical issue is to stop the stigma in its tracks.
We wanted to leave dusty menopausal ads in the past. Women over 50 are vibrant and in control of their lives. And instead of euphemisms, we needed to talk about the problems, and the solution, head-on. We recontextualized what a menopausal woman looks, acts and feels like - while adhering to the constraints of a traditional pharma campaign.
We created a world where the menopausal vagina is Queen, and IMVEXXY is her ally, so she can conquer the bedroom for the rest of her reign.
Roles:
Art Direction, Production & Set Design
Cinemagraphs
Social Stills
With Margaret Webber (CW), Sara Worthington & Armando Flores (CDs)
