Popeyes B.Y.O.B.

Popeyes sold its entire 10-week supply of Chicken Sandwich in 8 days. So we needed to do something to keep people talking while we restocked. So we offered up a BYOB option: Bring Your Own Bun.

It was a joke, but it worked. Popeyes word-of-mouth score hit an all-time high after this video was released.

Roles:
Art Direction, Production Design, Styling, Design