U.S. SPACE CAMP

U.S. Space Camp

Unlike most camps, Space Camp isn’t the final destination. You go here to prepare for what’s out there.

Places like VB-82 — a mysterious, uncharted world outside Sector 1-9 Alpha.

Roles:
Concept, Art Direction, Design

Direct Mail

A travel brochure sent to prospective campers (specifically ones in STEM schools) will tease VB-82, providing a small glimpse of what life might be like in this strange world.

Here’s how the mailer folds.
A stacked tulip fold, suited for the technical minds of future astronauts and engineers.

The mailer includes a custom patch for future VB-82 explorers.

School Recruitment

“Recruitment” posters are sent to schools. Space Camp instructors travel to nearby schools to sign up a new wave of “crew members” who want to learn more about VB-82 and space travel.

Students also get a chance to try out astronaut food.

Outdoor

Strategically placed “travel” billboards are on the highways in and around neighboring cities.

Social

Instagram posts encourage school-age children to imagine a world outside their own.

VSCO Filter Pack

A series of VSCO filters for Instagram photos showcase the unique atmospheric conditions on VB-82.

YouTube Pre-Roll

A simple animated video will run on popular science and engineering videos for kids, such as MythBusters and Science Max.

VB82 YT Preroll from Dina Zolan on Vimeo.

Google Maps

We’ll create a Google Maps page for Space Camp that will show information referencing it being the training grounds for VB-82.

Microsite (The Reveal)

All ads will ultimately push viewers to the VB-82 microsite, where we’ll reveal that Space Camp is the first step toward a much bigger universe.

With Stephen Lintner