WAITRESS: THE BROADWAY MUSICAL
Waitress: The Musical
In the Broadway musical Waitress, the main character is a pie-baking expert who, in the midst of an abusive relationship, unexpectedly gets pregnant.
So, well, just like baking... life can get messy, too.
Roles:
Design, Art Direction, Concept
Broadway Poster Design + Playbill
Stardust Diner Collaboration
Waitress gives away free tickets through pies sold at the Stardust Diner (an iconic diner in the NYC Broadway district) - golden ticket style.
This sweepstakes is promoted via Instagram.
Taxis
The “Open” sign is illuminated when the taxi is available.
PIe Coasters
Coasters are used in traditional diners all over NYC.
Direct Mail
When a ticket is purchased, the customer receives a direct mail piece that includes a recipe for one of the pies from the musical.
The back of the mailer has a QR code which will link to their ticket and can be scanned at the theatre upon arrival.
Digital versions (click to cycle through carousel)
Guest Check “Print” Ads
Handwritten, Waitress-branded guest checks are posted all over NYC.
With Chelsea Haines
